How relatable is your pitch?
Relatable: (adj.) that someone can understand or feel sympathy for.
I’m one of the three or four women in America who has never watched an episode of TV’s “The Bachelor.” But the other night, while randomly thumbing the remote, I landed on the show’s season finale.
With time to spare at the end of the show, the host proposed (pun intended) that the woman chosen as next season’s bachelorette offer a red rose to one of five new bachelors. An “I like you the best at first blush” gesture. By the audience’s gasps and giggles, I guessed it was an unprecedented, slightly scandalous move.
One at a time, the bachelors approached the gorgeous bachelorette, Hannah, and gave her their personal “pitches.”
Then Hannah made her selection: the guy, who in only thirty seconds had captured her eye, sent her heart a-flutter, and piqued her interest, the dapper Cam.
Cam was polished. He had done his homework, personalized his pitch. He’d performed a ten-second rap he’d written for Hannah, tacking a reference to her Alabama alma mater onto the end: “Roll Tide!”
The guy risked making a fool of himself on national TV.
And it worked.
Hannah understood; Hannah sympathized. “How you pumped up your jams,” breathed the giddy bachelorette, “that was awesome.” Cam gave her a glimpse of who he is and left her wanting to know more. He stood out from the pack, and Hannah tucked a rose into his lapel.
Do your homework. Personalize your pitch for each agent you send it to. Make your characters relatable, even if they are post-apocalypse zombie tax accountants. Don’t give away too much plot too soon. Make the agent want to know more.
You just might receive a rose.